t Froneri, we are driven by a passion for ice cream, striving to become the world's leading ice cream company for consumers, customers, and employees. Our commitment to excellence and efficiency is reflected in our operations across 25 countries, where we hold the No.1 or No.2 position in the majority of markets we serve.
Visionary Leadership and Global Influence:
Guided by our vision to be the best in the industry, we focus on innovation and quality to drive growth in premium ice cream snacking. Our strategic pillars—selling more, buying better, and taking costs out—ensure we deliver optimal quality at competitive levels, enhancing our global presence and regional impact.
Investing in Our Team and Society:
We believe in the power of a strong culture that places people at the heart of everything we do. Our 15,000+ employees worldwide live and breathe ice cream, continually pursuing new ideas to deliver the best experience to our consumers. We are dedicated to focusing our Environmental, Social, and Governance (ESG) efforts by setting ambitious short and mid-term targets, reflecting our commitment to our people and communities.
Commitment to Diversity and Inclusion:
At Froneri, we are focused, passionate, and entrepreneurial. We believe that diversity and inclusion are integral to our success, fostering a workplace where every individual's unique perspective is valued and contributes to our collective achievements.
These sections encapsulate Froneri's identity, leadership vision, dedication to its people and communities, and commitment to diversity and inclusion.
MAIN ROLE AND ACTIVITIES
- Achieve sales value and numeric distribution targets through following the business KPI's.
- Control trade assets in the market and maximize the best utilization of company assets (Freezers/ trucks) to ensure the highest productivity/ efficiency.
- Ensure the deployment of different visibility packages P.O.P.
- Provide the Sales management with the sufficient reports covering peoples' performance /behavior/ market conditions/ competition/ others.
- Lead, coach, and direct the Sales force to achieve the present sales objectives and targets and ensure the highest distribution of NPD's.
- Ensure collecting the customers' credit on its due, and control the Salesmen shortage
- Tracking the sales team performance in the market through visits 3 times/weekly for each sales rep.
- Following up the visits of retailers to ensure good services & business continuity.
- Evaluate the achievement & performance of previous day through the DOR sales meeting.
- Full support for the sales team to facilitate any circumstances influence on the business.
- Ensure delivering the customers' needs in terms of delivery days & consumption.
- Responsible for renewal all Modern trade contract yearly.
- Generate required periodical statistical reports about the channel.
- Monthly follow up on the MT. customers to achieve the contract target.
- Ensure to generate the channel target & yearly growth.
- Plan for Increasing the customer consumption by increase sales/ customer or branch.
- Ensure the safety among all sales activities (Fleet , Maintenance & daily Actions ,etc...)
- Responsible for setting the vacation plan of the team
- Responsible for collecting the pre-orders on daily basis from the market.
- Accompany salesmen to the market through "Gate 2 Gate" visits to coach as well as give "on the job" training to the salesmen
- Support for the sales team to facilitate any circumstances influence on the business.
- Business review analysis to ensure the customer performance.
- Maximize the best utilization of company assets (Freezers/ trucks) to ensure the highest productivity/ efficiency.
- Continuously reviewing the daily sales routes and updating them upon prospecting any new customer
- Setting target of each sales rout and assuring frequent evaluation all of his direct reports (SM,DR ) in monthly , quarterly and annually
KEY EXPERIENCES:
- Experience : 2-5 Years of relevant experience
- Bachelor Degree is a Must
