You are about to apply for a job at a certified Top Employer in 2025!
Ready to be part of one of the market leaders in Egypt? Apply now!
Raya Trade; one of Raya’s subsidiaries is hiring a Supervisor (Trade Marketing).
What will you do?
1. Channel Strategy & Planning
- Develop and execute marketing plans tailored to each channel, aligned with sales & marketing objectives.
- Collaborate with sales and commercial teams to ensure marketing efforts directly support revenue and sell-out targets.
2. On-Ground Marketing Execution
- Implement in-store campaigns, retail experiences, and seasonal activations across OR and IR partners.
- Manage end-to-end deployment of POSM materials, fixtures, signage, and digital assets.
- Ensure compliance with planograms, merchandising guidelines, and promotional displays.
3. Visibility & POSM Management
- Plan, distribute, and monitor POSM and branded assets across retail doors.
- Oversee the lifecycle of in-store elements: installation, refresh, removal, and storage.
- Work with vendors and installers to maintain quality and on-time execution.
- Document trade visit findings with photos, notes, and audit scores.
4. Channel Engagement & Retail Activation
- Coordinate and lead retail-level activations, co-branded campaigns, launch events, and footfall-driving activities.
5. Retail Audits & Quality Control
- Conduct regular audits of stores across channels to assess branding compliance, messaging consistency, and shopper experience.
- Identify visibility gaps and competitor presence; recommend improvement actions.
6. Retail Staff Engagement
- Partner with the training team to deliver brand immersion and product sessions to retail sales staff.
- Build and nurture strong relationships with store managers and frontliners to foster brand advocacy.
7. Digital & E-commerce Integration
- Coordinate with digital and ATL/BTL teams to integrate channel efforts into broader 360° campaigns.
- Ensure e-commerce platforms have rich content, optimized visuals, and consistent messaging during key campaigns.
8. Budget & Performance Management
- Manage channel-level marketing budgets and ensure efficient allocation toward high-ROI activities.
- Track key KPIs: campaign impact, footfall, compliance scores, staff engagement, and sell-through performance.
- Report regularly to senior stakeholders with data-driven insights and recommendations.
What will you need?
- Years of Experience Min: 4 Max: 6
- Communication Skills
- Planning & Organization
- Time Management
What is unique about Raya?
- Are you an eager learner? Raya believes in its employees, so we aim to continuously provide learning & development plans for all of our employees to ensure their personal and career development.
- Are you looking for career progression? Raya is an entity where you can grow whether horizontally or vertically as we offer internal transfer opportunities.
- Are you looking for a rewarding environment? Raya's top achievers are awarded annually with an international 5 days trip.
- Are you looking for an opportunity to give back to the community? Raya encourages their employees to give back to the community through different ongoing CSR programs and initiatives.
- Are you a foodie? Exclusive discounts for Raya employees at Raya’s Restaurants.
