🎯 About the Role
As a Performance Digital Marketer, you will take full ownership of our digital advertising performance. You will build, optimize, and scale paid campaigns across Google, Meta, TikTok, TripAdvisor, Airbnb, Booking.com, Expedia, and other OTAs.
You will focus on ad creation, optimization, tracking, CRO, and performance analysis, as well as managing our website to maximize conversion rates.
This role is highly analytical, creative, and growth-driven.🔑 Key Responsibilities1. Paid Ads Management (Primary Focus)
Plan, launch, and optimize performance-driven ad campaigns across:
✓ Google Ads (Search, Display, Performance Max)
✓ Meta Ads (FB/IG)
✓ TikTok Ads
✓ TripAdvisor Ads
✓ OTA Promo Tools (Airbnb, Booking.com, Expedia, etc.)
Manage daily budgets, bids, targeting, A/B tests, and audience segmentation.
Create high-performing ad creatives (copy + static + video concepts).
2. Growth & Funnel Optimization
Optimize landing pages and website for conversions (CRO).
Track user behavior and improve booking funnel flow.
Work with operations to align campaigns with availability, pricing, and seasonality.
3. Website Management
Update offers, banners, content, and landing pages.
Improve SEO fundamentals (on-page + technical basics).
Ensure the website is synced with promo campaigns.
4. Analytics & Reporting
Set up conversion tracking across all platforms (GA4, Google Tag Manager, Meta Pixel, etc.).
Monitor daily performance KPIs and identify growth opportunities.
Create weekly and monthly performance dashboards.
5. Creative Production
Write compelling ad copy that converts.
Provide briefs for designers and video editors.
Test new angles, hooks, and formats every week.
6. OTA Growth Optimization
Boost visibility and rankings via promotions, discount strategies, and A/B tests.
Optimize content, titles, and descriptions for each OTA platform.
🧩 Ideal Candidate
You are someone who:
Lives and breathes performance marketing.
Has 2–5 years of experience in paid ads (Google + Meta required).
Is strong in analytics, data interpretation, and ROI optimization.
Has experience in hospitality, e-commerce, or travel (bonus).
Understands website CRO and landing page structure.
Has basic experience with GA4, GTM, pixels, and tracking.
Is creative with high attention to detail.
💼 Tools You’ll Work With
Google Ads, Meta Ads Manager
GA4, Google Tag Manager
TripAdvisor Ads
Canva / Figma
WordPress / Webflow (depending on current setup)
OTA Extranets
