🎯 About the Role

As a Performance Digital Marketer, you will take full ownership of our digital advertising performance. You will build, optimize, and scale paid campaigns across Google, Meta, TikTok, TripAdvisor, Airbnb, Booking.com, Expedia, and other OTAs.

You will focus on ad creation, optimization, tracking, CRO, and performance analysis, as well as managing our website to maximize conversion rates.

This role is highly analytical, creative, and growth-driven.

🔑 Key Responsibilities1. Paid Ads Management (Primary Focus)

• Plan, launch, and optimize performance-driven ad campaigns across:
• ✓ Google Ads (Search, Display, Performance Max)
• ✓ Meta Ads (FB/IG)
• ✓ TikTok Ads
• ✓ TripAdvisor Ads
• ✓ OTA Promo Tools (Airbnb, Booking.com, Expedia, etc.)
• Manage daily budgets, bids, targeting, A/B tests, and audience segmentation.
• Create high-performing ad creatives (copy + static + video concepts).

2. Growth & Funnel Optimization

• Optimize landing pages and website for conversions (CRO).
• Track user behavior and improve booking funnel flow.
• Work with operations to align campaigns with availability, pricing, and seasonality.

3. Website Management

• Update offers, banners, content, and landing pages.
• Improve SEO fundamentals (on-page + technical basics).
• Ensure the website is synced with promo campaigns.

4. Analytics & Reporting

• Set up conversion tracking across all platforms (GA4, Google Tag Manager, Meta Pixel, etc.).
• Monitor daily performance KPIs and identify growth opportunities.
• Create weekly and monthly performance dashboards.

5. Creative Production

• Write compelling ad copy that converts.
• Provide briefs for designers and video editors.
• Test new angles, hooks, and formats every week.

6. OTA Growth Optimization

• Boost visibility and rankings via promotions, discount strategies, and A/B tests.
• Optimize content, titles, and descriptions for each OTA platform.

🧩 Ideal Candidate

You are someone who:

• Lives and breathes performance marketing.
• Has 2–5 years of experience in paid ads (Google + Meta required).
• Is strong in analytics, data interpretation, and ROI optimization.
• Has experience in hospitality, e-commerce, or travel (bonus).
• Understands website CRO and landing page structure.
• Has basic experience with GA4, GTM, pixels, and tracking.
• Is creative with high attention to detail.

💼 Tools You’ll Work With

• Google Ads, Meta Ads Manager
• GA4, Google Tag Manager
• TripAdvisor Ads
• Canva / Figma
• WordPress / Webflow (depending on current setup)
• OTA Extranets
  

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