Job Summary:

The Marketing Manager will be responsible for developing, implementing, and overseeing marketing activation strategies that engage customers and drive brand awareness. This role requires a blend of strategic thinking, project management, and creative execution to ensure that all activation campaigns meet company objectives.

Key Responsibilities:

• Strategy Development: Collaborate with all departments to create and execute effective activation strategies aligned with overall business goals.
• Campaign Management: Plan, coordinate, and execute promotional campaigns, ensuring timely delivery and adherence to budget.
• Cross-Functional Collaboration: Work closely with internal teams (e.g., sales, product development, creative) and external partners (e.g., agencies, vendors) to ensure successful campaign execution.
• Market Research: Analyze market trends and customer insights to inform activation strategies and enhance campaign effectiveness.
• Performance Tracking: Monitor and evaluate campaign performance using key metrics, providing regular reports and recommendations for improvement.
• Budget Management: Manage budgets, ensuring optimal allocation of resources and cost efficiency.
• Event Coordination: Organize and oversee events, promotions, and activations to maximize brand exposure and customer engagement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 10+years of experience in marketing activation, project management, or a similar role.
• Strong understanding of marketing principles and digital marketing channels.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects simultaneously under tight deadlines.
• Proficiency in data analysis and reporting tools.

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