We're building a fashion eCommerce platform for all Egyptians, direct from local large factories with prices & quality people love. We got 300 orders in the first 2 weeks from New Cairo to South Sini which validates our hypotheses that we're building something people want. Not just another fashion brand.

We are looking for a Digital Marketing Lead (Content + Growth) to joins as part of the founding team and own our content marketing and growth engine. This role requires someone who can strategize, execute, and scale high-impact digital campaigns across channels, with a strong focus on UGC creation, micro-influencer programs, and video-first content that drives acquisition and retention.

Here's the key responsibilities:

Content Marketing & Creative Execution:

• Lead the end-to-end execution of content campaigns including UGC, micro-influencer collaborations, and short-form video production.
• Own the platform content calendar across Facebook, Instagram, TikTok, and paid channels.
• Manage concept development, briefs, storyboards, photo shoots, and editing for products and lifestyle content.
• Build and manage a network of content creators to generate fresh content at scale.

Growth & Performance Marketing:

• Build and execute growth strategies across paid social, performance campaigns, and retention channels (email, SMS, WhatsApp).
• Optimize funnels from awareness to conversion using data-driven experimentation.
• Lead A/B testing for creatives, landing pages, and messaging to improve CAC and ROAS.
• Partner with merchandizing and CX teams to improve onsite conversion and user journey.
• Track and report performance metrics across campaigns to drive continuous improvement.

Requirements:

• At least 5 years of experience in digital marketing, preferably in fashion or eCommerce.
• Proven execution experience in UGC campaigns, influencer management, and video content creation.
• Strong understanding of paid social, performance growth, and funnel optimization.
• Solid creative eye + hands-on ability to brief, produce, or edit short-form content.
• Data-driven, fast-moving, and comfortable leading multiple projects simultaneously.

What we offer:

• Competitive Salary and profit sharing.
• Flexible working environment
• An opportunity to build something big from scratch and joins as part of the founding team
  

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