a Buyer — Silicon Valley International School
Location - New Administrative Capital, Egypt
We are hiring a Media Buyer to plan, launch, and optimize paid advertising campaigns that drive qualified leads and student enrollments.
Who are we?
Silicon Valley International School is an agile, technology-savvy startup redefining international education in the New Administrative Capital, upholding global standards and building on Cairo’s momentum.
What you will do
- Own paid media strategy and execution across Meta (Facebook and Instagram), Google Search and Display, YouTube, TikTok, and Snapchat.
- Build full‑funnel admissions campaigns: audience research, creative briefs, advertising copy, and landing page coordination.
- Set up tracking (link tagging, pixels, and Google Analytics 4) and ensure accurate lead attribution into our
- customer relationship management system.
- Optimize daily for lower cost per lead and cost per acquisition; run tests on audiences, placements, and creatives.
- Manage monthly budgets, pacing, and forecasts; report weekly on spend, leads, cost per lead, and enrollments.
- Collaborate with Admissions and Marketing to align messaging with academic calendars and school events.
- Coordinate with designers and video editors to produce high-performing advertisements and iterate quickly.
- Monitor competitors and market trends; propose new channels and formats to scale results.
What you bring
- Two to four years of hands-on buying on Meta (Facebook and Instagram) and Google Ads is required; experience with TikTok or Snapchat is a plus.
- Proven record of reducing cost
- per lead and achieving lead and enrollment targets in education or service industries.
- Strong understanding of tracking pixels, conversion events, server-side conversion application programming interface, Google Analytics 4, and routing leads into customer relationship management systems.
- Data-driven mindset, strong skills with spreadsheets and dashboards, and confidence in presenting insights.
- Excellent English and Arabic writing for advertising variations, with great attention to detail and compliance.
- Startup mindset: proactive, flexible, accountable, organized, and fast in execution and testing.
- The ability to start immediately is required.
What we offer
- Salary: 25,000 – 35,000 Egyptian pounds net based on experience and performance.
- Transportation, social insurance, and medical insurance.
- Tuition fee discount for dependents.
Apply now
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