ategy Manager
luma Middle East, one of the fastest-growing influencer marketing companies in the region, is seeking a Strategy & Creative Manager to join our growing team.
Founded in 2023, luma empowers brands, creative agencies, and marketers to create extraordinary content and achieve measurable results. We offer 360-degree influencer marketing services, from strategy to execution — including insight development, creative direction, campaign management, and performance measurement — powered by our proprietary platform that enables data-driven creator selection and real-time ROI tracking.
We proudly partner with leading brands such as Visa, Centrepoint, Heineken, Eucerin, and MDLBEAST, amongst others.
Job Description
We’re looking for a Strategy & Creative Manager who blends brand strategy, cultural insight, and creative direction.
This person must be able to:
- Understand brand strategy and build campaign frameworks from it.
- Translate consumer, cultural, and category insights into influencer-led campaign ideas.
- Craft powerful narratives and strategic storytelling that inspire both clients and creators.
- Develop social-first strategies that live at the intersection of culture, community, and the creator economy.
This is a strategic + creative hybrid role — ideal for someone who can move fluidly between insight, strategy, and ideas.
Responsibilities
- Develop brand-aligned campaign strategies and creator-first creative concepts.
- Build clear, structured campaign briefs rooted in brand objectives, tone of voice, and cultural relevance.
- Translate insights and tension points into actionable influencer ideas and campaign platforms.
- Lead ideation sessions and shape narratives that connect brands to culture.
- Work closely with Partnerships, Campaign, and Design teams to ensure strategic and creative alignment.
- Build high-quality presentation decks (strategy, rationale, creative direction).
- Conduct research on audiences, competitors, and culture to unlock strategic opportunities.
- Stay on top of trends in content, creators, social platforms, and the cultural landscape.
Qualifications
▶ Mandatory: Strategy Experience
Only candidates with hands-on brand strategy or creative strategy experience will be considered.
- 3–5+ years in influencer marketing, brand strategy, creative strategy, or a hybrid strategic role.
- Proven ability to develop campaign ideas, creative briefs, and strategic storytelling frameworks.
- Strong grasp of how brands communicate and how audiences behave online.
- Excellent storytelling, deck-writing, and presentation skills.
- Deep understanding of social platforms, content formats, and the creator economy.
- Ability to turn insights into ideas that resonate culturally and drive brand results.
- Comfortable working across multiple projects
