lop and implement annual trade marketing plans aligned with the brand and sales strategies.
• Identify opportunities to increase brand presence and market share in modern trade, traditional trade, and key accounts.
• Analyze trade channels and customer segments to tailor marketing programs accordingly.
• Plan and execute channel-specific activities (promotions, displays, in-store communication, etc.).
• Work closely with the sales team to ensure effective implementation and follow-up on trade activities.
• Design and manage trade promotions and incentive programs for distributors and retailers.
• Evaluate the performance and ROI of each campaign and recommend improvements.
• Coordinate product launches and in-store events to maximize visibility and sell-out.
• Conduct regular market visits to monitor product display, pricing, and competitor activities.
• Analyze market data and sales performance to identify trends and opportunities.
• Provide insights to the marketing and sales teams to support strategic decisions.
• Ensure consistent brand identity and messaging across all trade marketing materials.
• Develop POS materials, merchandising guidelines, and promotional displays.
• Supervise implementation through field visits and coordination with merchandising teams.
• Collaborate with Sales, Marketing, Supply Chain, and Finance teams to ensure trade initiatives are executed efficiently.
• Coordinate with external agencies and suppliers for promotional materials and activities.
• Manage trade marketing budgets effectively and ensure optimal allocation of resources.
• Track and report trade marketing performance, promotion results, and budget utilization to management.
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