This Research Methodology & Design 101 course provides a complete foundation for understanding how academic and scientific research is designed and conducted. It is suitable for students, researchers, and professionals who want to develop strong research skills.

The course starts by introducing research methodology in a simple and clear way, explaining what research is and how it is used to generate knowledge and solve problems. It then compares qualitative, quantitative, and mixed methods approaches, helping learners understand the differences between them and when each method should be used.

Next, the course explores research design frameworks, including Saunders’ Research Onion model, which guides learners step-by-step through the process of choosing a research strategy, methodology, and data collection methods.

The course also explains research philosophy and paradigms such as positivism, interpretivism, and pragmatism. These concepts help learners understand how different perspectives influence research decisions and outcomes.

A key part of the course focuses on qualitative research design, including how to structure studies that rely on interviews, observations, and textual data.

Finally, learners are introduced to qualitative data analysis methods, showing how to interpret and analyze non-numerical data effectively using structured techniques.

By the end of the course, learners will be able to design, structure, and analyze research projects in a professional and academically sound way.