About the Company
We’re hiring a performance marketer to own paid campaigns across multiple digital channels (e.g., Google Ads, Meta, LinkedIn, and other relevant platforms) and drive qualified B2B leads for our SaaS and digital transformation offerings. You will manage campaigns end-to-end—from planning and tracking to optimization and reporting—while ensuring clear attribution to CRM and pipeline.
About the Role
We are looking for a performance marketer to take charge of our paid campaigns across various digital channels.
Responsibilities
- Plan, launch, and optimize paid campaigns across channels (Google Ads / Meta / LinkedIn / others as needed).
- Build audiences/targeting, manage funnels (Awareness → Lead → MQL), and run continuous A/B tests (ads, creatives, copy, landing pages).
- Own budgets and performance improvements (CPL, CAC, CVR, ROAS).
- Set up and maintain tracking (UTMs, conversion events, GA4 or equivalent) and ensure accurate measurement.
- Produce weekly/monthly performance reports with insights, recommendations, and next-step optimization plans.
- Coordinate with content/design to deliver high-performing creatives and consistent messaging.
- Collaborate with Sales/BD to align lead quality criteria and pipeline attribution.
Qualifications
- Proven hands-on experience managing paid campaigns with measurable results (preferably 2+ years).
Required Skills
- Strong understanding of performance metrics: CTR, CPL, CVR, CAC, ROAS.
- Solid experience in tracking/measurement (UTM, conversion tracking, analytics tools).
- Data-driven mindset with strong analytical and optimization skills.
- B2B marketing experience is a strong plus.
Preferred Skills
- Demand generation & lead qualification experience (MQL/SQL definitions).
- CRM attribution experience (Pipedrive / HubSpot) and pipeline reporting.
- Landing page optimization / CRO experience.
