Job Description

• Plan, execute, and optimize media buying strategies across digital platforms to maximize ROI and achieve campaign objectives.
• Negotiate and purchase advertising inventory on various channels, including social media, display networks, and programmatic platforms.
• Monitor and analyze campaign performance metrics, adjusting strategies to ensure optimal delivery and budget efficiency.
• Collaborate closely with marketing, creative, and analytics teams to align media buys with overall campaign goals and brand messaging.
• Conduct market research to identify emerging trends, audience behaviors, and new advertising opportunities.
• Develop and maintain strong relationships with media vendors, publishers, and technology partners.
• Prepare detailed reports on campaign performance, insights, and recommendations for continuous improvement.
• Manage and track media budgets, ensuring accurate allocation and timely invoicing.
• Stay up-to-date with industry developments, digital advertising technologies, and best practices.
• Support the development and execution of integrated marketing campaigns to drive brand awareness and customer engagement.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 3-5 years of proven experience in media buying, preferably within a digital marketing environment.
• Strong understanding of digital advertising platforms, including Google Ads, Meta Ads Manager, Snapchat, TikTok, etc and programmatic buying tools.
• Proven experience managing paid social media and digital ad campaigns
• Demonstrated ability to analyze data, interpret campaign metrics, and optimize for performance.
• Excellent negotiation, communication, and interpersonal skills.
• Experience managing media budgets and delivering campaigns within allocated resources.
• Ability to work effectively in a fast-paced, collaborative, and deadline-driven environment.
• Detail-oriented with strong organizational and project management skills.
• Proficiency in using analytics tools such as Google Analytics and reporting dashboards.
• Up-to-date knowledge of digital marketing trends, technologies, and best practices.

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