Job Description

• Plan, execute, and manage paid advertising campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, YouTube, TikTok, and programmatic display.
• Develop and optimize campaigns focused on lead generation, property promotion, and brand awareness.
• Manage and allocate media budgets efficiently to maximize ROI and reduce CPL.
• Analyze performance metrics including CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct A/B testing on ad creatives, copy, targeting, and landing pages.
• Collaborate with creative, content, and CRM teams to ensure cohesive campaign execution.
• Track and report campaign performance with actionable insights and recommendations.
• Stay up to date with real estate advertising trends, platform updates, and compliance requirements.
• Work with tracking tools (pixels, conversion APIs, GA4, CRM integrations).

Job Requirements

• 3–5 years of experience as a Media Buyer, with proven experience in real estate marketing.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Solid understanding of real estate funnels (lead gen, nurturing, site visits, closings).
• Experience managing medium to large ad budgets.
• Strong analytical skills and data-driven decision-making ability.
• Familiarity with landing pages, lead forms, CRM systems, and marketing automation.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications

• Experience with luxury real estate, commercial real estate, or large-scale property developments and leasing.
• Knowledge of SEO, retargeting, and programmatic advertising.
• Experience working with agencies or in-house real estate teams.
• Basic understanding of creative strategy and copy performance.

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