Description
We are seeking a seasoned Loyalty Program Manager to lead the development and implementation of customer loyalty initiatives across our network of gas stations and convenience stores.
The successful candidate will be responsible for designing, managing, and optimizing loyalty programs that increase customer retention, drive repeat visits, and enhance the overall customer experience through data-driven strategies and cross-functional collaboration.
- Design and manage loyalty programs tailored to fuel customers
- Analyze customer behavior and transaction data to identify trends and opportunities for engagement
- Develop targeted promotions and personalized offers to drive repeat visits and increase basket size
- Collaborate with marketing, IT, and operations to ensure seamless program execution across digital and physical touchpoints
- Monitor program performance using KPIs such as enrollment rates, redemption rates, and customer lifetime value
- Manage partnerships with third-party vendors and payment platforms
- Ensure compliance with data privacy regulations and loyalty program policies
- Train frontline staff to promote and support the loyalty program effectively
- Customer Segmentation & Targeting: Use behavioral and transactional data to segment customers and tailor rewards or communications accordingly
- Lifecycle Campaigns With Marketing department: Design campaigns for different stages of the customer journey—onboarding, reactivation, win-back, and retention
- Competitive Benchmarking: Monitor competitor loyalty programs to identify differentiators and areas for innovation
- Budget Management: Allocate and track budgets for rewards, promotions, and technology investments
- Technology Oversight: Work with IT to ensure loyalty platforms, POS systems, and mobile apps are integrated and functioning smoothly
- Customer Feedback Loops: Collect and analyze feedback to refine program features and improve satisfaction
- Fraud Prevention: Implement controls to detect and prevent misuse or abuse of loyalty benefits
- Reporting & Insights: Deliver regular reports to leadership on program ROI, customer engagement, and strategic recommendations
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 3–5 years of experience in loyalty program management, preferably in retail or fuel sectors
- KSA experience preferred
- Strong analytical skills and proficiency in CRM and data analytics tools
- Excellent communication and project management abilities
- Experience with mobile apps, digital wallets, or POS integration is a plus
