The Role
Are you a results-obsessed Media Buyer who thrives on managing multi-platform campaigns? We're looking for a passionate and experienced professional to own our paid advertising efforts across Google, Meta (Facebook & Instagram), TikTok, and Snapchat.
The ideal candidate will be responsible for the entire campaign lifecycle—from strategy and planning to execution, analysis, and continuous optimization, with a laser focus on maximizing our Return on Ad Spend (ROAS).
What You'll Do (Your Impact):
- Plan, build, and launch end-to-end paid advertising campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), TikTok, and Snapchat.
- Strategically manage and allocate advertising budgets across platforms to ensure the best possible ROI.
- Own the daily monitoring and optimization of all campaigns, relentlessly working to decrease CPA and boost ROAS.
- Conduct continuous A/B tests on creatives, ad copy, audiences, and landing pages to identify winning formulas.
- Build, manage, and scale various audience segments, including custom audiences and lookalike audiences.
- Perform keyword research and optimize campaigns on the Google Search Network.
- Analyze performance data and deliver clear, insightful weekly and monthly reports that translate numbers into actionable steps.
- Collaborate closely with our content and creative team to guide the production of high-performing, platform-native ad creatives.
- Stay ahead of the curve by keeping up with the latest trends and updates in the digital advertising landscape.
Who You Are (What You Bring):
- 0-3 years of hands-on experience in a Media Buyer or Performance Marketer role.
- Proven, in-depth expertise in managing campaigns and delivering tangible results on all four platforms: Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads.
- A highly analytical mindset with a strong ability to read data, draw insights, and make data-driven decisions.
- Deep understanding of key performance metrics, including ROAS, CPA, CTR, and LTV.
- Proficiency with pixel implementation, conversion tracking, and the Conversions API (CAPI).
- Excellent budget management and goal-setting skills.
Bonus Points For:
- Previous experience in the e-commerce industry.
- Official certifications from Google, Meta, etc.
Why Join Us?
- Competitive Salary: A rewarding salary and performance-based bonus structure.
- Dynamic Environment: A stimulating and supportive work culture that encourages learning and growth.
- Career Growth: Clear opportunities for professional development and taking on greater responsibilities.
- Flexibility: A flexible, remote-first culture that values results, not hours spent at a desk.
