Job Details

Experience Needed:3 To 5 Years

Career Level:Experienced (Non-Manager)

Education Level:High School (Or Equivalent)

Salary:Confidential

Job Categories:

• Marketing/PR/Advertising

Skills And Tools:

Digital MarketingMedia BuyingCampaign ManagementFacebook Ads ManagerBudget ManagementMarket ResearchGoogle AdsCommunication

Job Description

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
• Conduct thorough market research to identify target audiences and develop effective media buying strategies.
• Negotiate and purchase advertising inventory to maximize ROI and ensure cost-effective media placements.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for improvement.
• Collaborate with creative, content, and analytics teams to develop compelling ad creatives and landing pages.
• Manage campaign budgets, track spending, and ensure alignment with client objectives and KPIs.
• Stay updated on industry trends, emerging platforms, and best practices in digital media buying.
• Test and implement new tools, technologies, and bidding strategies to enhance campaign effectiveness.
• Build and maintain strong relationships with media vendors, publishers, and platform representatives.
• Ensure all campaigns comply with relevant advertising policies, guidelines, and brand standards.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• 3-5 years of proven experience in media buying, digital marketing, or a related role.
• Demonstrated expertise in managing paid media campaigns across multiple digital platforms.
• Strong analytical skills with the ability to interpret data and optimize campaigns for maximum performance.
• Excellent negotiation and communication skills.
• Proficiency with media buying and analytics tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Detail-oriented with strong organizational and time management abilities.
• Experience working in a collaborative, cross-functional team setting.
• Up-to-date knowledge of digital marketing trends, tools, and best practices.

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