-develop brand strategies and marketing plans to increase brand awareness and market share.

-coordinate with the design and sales dept. to ensure brand consistency.

-analyze market trends and competitor’s activities to identify opportunities and key issues.

-monitor product distribution and consumer reactions

-manage brand budgets, and allocate resources effectively

-responsible for sales targets and full P&L of the brand.

-ensure brand standards, guidelines are implemented in the stores and meet audit and brand requirements.

-full responsibility of the stores and brand’s image as per the brand standards.

-plan and implement the VM and marketing guidelines as per brand requirements.

- meet safety and security requirements as per local legislation and company standards. 

- replenishment of product- make initial allocation, min-max, reduce store return

-monitor and control expenses