This Marketing Research course by Galak Breaks It Down provides a complete guide to understanding and applying marketing research principles. The course is divided into multiple modules, starting with the importance of research design, covering secondary, observational, ethnographic, focus group, descriptive, and causal research.
The second module focuses on measurement and questionnaire design, teaching how to measure attitudes, willingness-to-pay, and construct effective surveys. Module three introduces SPSS, exploring data, performing t-tests, ANOVA, and cross-tabulations. Module four dives into regression analysis with case studies and multiple regression examples to support decision-making.
Module five covers cluster and factor analysis, teaching advanced techniques to segment data and extract meaningful patterns. The course also references thought-provoking insights, like Malcolm Gladwell’s study on consumer choice, to illustrate practical applications.
By the end of the course, learners will have the skills to design research studies, collect and analyze data, and make data-driven marketing decisions. Whether you are a student, researcher, or marketing professional, this course equips you with the knowledge to excel in the field of marketing research.
