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Measurement and Questionnaire Design - Intro (Marketing Research Module 2, Video 1)

Measurement and Questionnaire Design - Intro (Marketing Research Module 2, Video 1)

Marketing Research Masterclass | Free Marketing Research Course

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37 درس
01:55 Marketing Research Asynchronous Content Introduction Video
06:27 The Importance of Research Design - Introduction (Marketing Research Module 1, Video 1)
03:48 The Importance of Research Design - Secondary Research (Marketing Research Module 1, Video 2a)
03:04 The Importance of Research Design - Secondary Research (Marketing Research Module 1, Video 2b)
09:05 The Importance of Research Design - Observational Research (Marketing Research Module 1, Video 3)
07:32 The Importance of Research Design - Ethnography (Marketing Research Module 1, Video 4)
13:19 The Importance of Research Design - Focus Groups (Marketing Research Module 1, Video 5)
11:25 The Importance of Research Design - Descriptive Research (Marketing Research Module 1, Video 6)
10:41 The Importance of Research Design - Causal Research (Marketing Research Module 1, Video 7)
01:56 The Importance of Research Design - Wrap Up (Marketing Research Module 1, Video 8)
07:23 Measurement and Questionnaire Design - Intro (Marketing Research Module 2, Video 1)
04:01 Question Type Quiz Review (Marketing Research Module 2, Video 2)
14:40 Measuring Attitudes and WTP (Marketing Research Module 2, Video 3)
16:33 Questionnaire Construction (Marketing Research Module 2, Video 4)
03:31 Introduction to SPSS (Marketing Research Module 3, Video 1)
10:12 Exploring Data in SPSS (Marketing Research Module 3, Video 2)
04:57 T-Tests in SPSS (Marketing Research Module 3, Video 3)
09:05 ANOVA in SPSS (Marketing Research Module 3, Video 4)
07:04 Cross Tabs in SPSS (Marketing Research Module 3, Video 5)
01:08 Introduction to SPSS WRAP UP (Marketing Research Module 3, Video 6)
07:16 Regression For Decisions Making (Marketing Research Module 4, Video 1)
04:40 Regression Under the Hood (Marketing Research Module 4, Video 2)
07:50 Regression Case Study - Competitor Entry 1 (Marketing Research Module 4, Video 3)
03:58 Regression Case Study - Competitor Entry 2 (Marketing Research Module 4, Video 4)
10:34 Regression Interaction Example (Marketing Research Module 4, Video 5 )
04:00 Regression Case Study - Competitor Entry 3 (Marketing Research Module 4, Video 6)
07:20 Multiple Regression (Marketing Research Module 4, Video 7)
02:30 Cluster Analysis and Factor Analysis Intro (Marketing Research Module 5, Video 1)
18:16 Choice, happiness and spaghetti sauce | Malcolm Gladwell
06:39 Cluster Analysis 1 (Marketing Research Module 5, Video 3)
09:21 Cluster Analysis 2 (Marketing Research Module 5, Video 4)
08:23 Cluster Analysis 3 (Marketing Research Module 5, Video 5)
06:19 Factor Analysis Intro (Marketing Research Module 5, Video 6)
07:37 Factor Analysis in SPSS 1 (Marketing Research Module 5, Video 7)
06:19 Factor Analysis in SPSS 2 (Marketing Research Module 5, Video 8)
07:20 Factor Analysis Your Turn Review (Marketing Research Module 5, Video 9)
00:40 Cluster Analysis and Factor Analysis Wrap Up (Marketing Research Module 5, Video 10)