Customer Relationship Management (CRM) – BBA 3rd Semester | Part 1 is designed for undergraduate students to understand the essential principles of CRM and its importance in managing business-customer interactions. CRM is a strategic approach used by organizations to build and maintain strong relationships with their clients, improve customer satisfaction, and drive business growth.

This course introduces learners to the core concepts of CRM, including customer data management, segmentation, and the role of technology in streamlining sales, marketing, and support functions. Students will explore how CRM systems help businesses track interactions, analyze customer behavior, and enhance decision-making.

The course also emphasizes the significance of developing customer-centric strategies, understanding client needs, and improving communication across business departments. Through real-world examples, learners gain insights into CRM best practices, common challenges, and how organizations implement CRM to increase loyalty and profitability.

By the end of Part 1, students will have a solid understanding of CRM fundamen