This Applied Marketing Strategy course introduces the essential concepts and practical tools used to build effective marketing strategies in modern businesses. The course focuses on understanding how companies create value for customers, identify target markets, and design marketing actions that lead to measurable business growth.
Throughout the lessons, learners explore key marketing principles such as the 4Ps of Marketing (Product, Price, Place, Promotion) and how these elements work together to deliver strong market positioning. The course also explains market segmentation, showing how businesses divide large markets into smaller groups based on customer needs, behaviors, or demographics.
Another important topic covered is Net Promoter Score (NPS), a widely used metric that measures customer satisfaction and loyalty. Understanding this metric helps organizations evaluate their brand performance and improve customer experience.
The course also introduces structured marketing frameworks like G-STIC, which guides marketers in setting goals, developing strategies, choosing tactics
