إنشاء حساب
الرئيسية
الكورسات
Online Marketing
Applied Marketing Strategy Course | Learn Marketing Frameworks & Real Business Examples
28 Building Customer Equity: Managing Customer Relationships for Growth

28 Building Customer Equity: Managing Customer Relationships for Growth

Applied Marketing Strategy Course | Learn Marketing Frameworks & Real Business Examples

محتوى الكورس

جميع الدروس
29 درس
05:54 15 Managing the Brand: Identity, Architecture, Extensions, and Co-branding
09:14 Gathering Market Insights: Market Research Strategies
08:59 28 Building Customer Equity: Managing Customer Relationships for Growth
07:07 27 Managing the Customer Experience: From Touchpoints to Loyalty Drivers
06:43 26 Managing Product Lines: Extensions, Platforms, and Cannibalization
08:10 25 Developing New Products and Services: From Idea to Commercial Launch
06:38 24 Driving Sales Growth: Optimizing the Adoption Funnel and Closing Usage Gaps
07:06 23 Defending Market Position: Competitive Response, Pioneering, and Competency Building
07:03 22 Gaining Market Position: Strategies to Steal, Grow, Penetrate, and Create Markets
08:09 21 Managing Distribution Channels: Strategy, Design, and Market Reach
08:18 20 Marketing Communication: Choosing the Right Media, Messaging, and Implementation
06:49 19 Marketing Communication: Strategy, Targeting, and Messaging
07:44 18 Managing Incentives: Customer Promotions Trade Deals and Employee Rewards
08:57 17 Managing the Price: Cost Demand and Competitive Response
06:18 16 Managing the Price to Create Market Value
06:55 1 Marketing as a Core Business Discipline: Beyond Sales and Advertising
07:29 14 How Brands Create Value: Brand Power, Brand Equity, and Customer Impact
06:19 13 Managing Services: Value Delivery and Customer Satisfaction
09:28 12 Managing Products: Design, Packaging, and Life Cycle
06:25 11 Creating Company Value: The Profit Equation
07:08 10 Creating Customer Value: Developing a Winning Positioning Strategy
07:45 9 Creating Customer Value: Crafting a Meaningful Value Proposition
06:41 8 Market Segmentation: How to Define Optimal Customer Segments
06:13 7 Tactical Targeting: How to Effectively Reach Your Ideal Customers
07:40 6 Strategic Targeting: How to Choose the Right Target Market
06:49 5 Building a Marketing Action Plan That Drives Results
08:40 4 The G-STIC Framework for Marketing Management
06:34 3 Marketing Tactics: How to Design, Communicate, and Deliver Customer Value
06:57 2 Marketing Strategy: Target Market, Value Proposition, and the 3-V Principle