مدير علامة تجارية – Brand Manager (OTC & Cosmeceuticals)

About EgyGulf Pharmaceuticals EgyGulf Pharmaceuticals is a growing Egyptian company specializing in...

منذ 8 أشهر عمل كلي مصر 241
قدم الآن
المكان

مصر

نوع العمل

عمل كلي

الخبرة

3-5 سنوات

الراتب

Not

الملخص الوظيفي

About EgyGulf Pharmaceuticals

EgyGulf Pharmaceuticals is a growing Egyptian company specializing in the development and marketing of pharmaceutical, OTC, and Cosmeceutical products. Our portfolio includes a range of affordable, high-quality solutions designed to meet everyday health and personal care needs, with a focus on skin care, pain relief, and baby and women care.

We are committed to combining market understanding, scientific formulation, and practical usability in every product we launch. With a clear focus on ethical standards, consumer needs, and collaborative work culture, EgyGulf aims to grow steadily and responsibly in both the Egyptian market and selected international partnerships.


About the Role

As a Brand Manager, you will play a pivotal role in leading the development, execution, and performance of integrated marketing strategies for our OTC, cosmetic, and cosmeceutical brands. You will oversee the end-to-end lifecycle of products—from identifying market opportunities to launching innovative solutions that resonate with consumers and healthcare professionals alike.


Key Responsibilities

  • Lead the planning and execution of brand strategies across the entire product portfolio.
  • Manage and launch new products with full ownership of go-to-market strategy, positioning, and messaging.
  • Trade Marketing: Collaborate with key accounts, chain pharmacies, and marketplaces to promote products and drive sell-in/sell-out; build JBPs (Joint Business Plans) and promo calendars, manage listings/planograms, optimize PDPs (Product Detail Pages) & POSM (Point-of-Sale Materials), negotiate trade terms, and track KPIs with sales, supply chain, and finance.
  • Develop and execute integrated marketing communication plans across ATL, BTL, digital, and trade channels.
  • Drive social media marketing, SEO, and e-commerce visibility.
  • Build and manage influencer partnerships and develop PR campaigns and events to enhance brand awareness.
  • Monitor and Analyze market trends, consumer behavior, sales performance, and generate actionable insights to drive brand performance and growth.
  • Design and implement consumer programs, promotional offers, and partner campaigns.
  • Collaborate cross-functionally with sales, regulatory, R&D, production, finance, and supply chain teams to ensure brand alignment and smooth execution.
  • Conduct market research to identify opportunities and guide product selection and design decisions.
  • Lead portfolio management and ensure healthy product lifecycle planning and innovation pipeline.
  • Report directly to senior management and contribute to strategic planning at the company level.


Required Skills & Experience

  • Minimum 2 years of experience in brand management or marketing within OTC, cosmetics, or cosmeceutical sectors.
  • Bachelor’s degree in Pharmacy, Marketing, Business, or related field (MBA is a plus).
  • Proven track record of successful product launches and market expansion.
  • Trade Marketing: Sell-in/sell-out with key accounts, chain pharmacies & marketplaces; build JBPs (Joint Business Plans), optimize PDPs (Product Detail Pages) & POSM (Point-of-Sale Materials), and track KPIs.
  • Strong knowledge of digital marketing, SEO, content creation, e-commerce, and influencer marketing.
  • Proficiency in integrated marketing communications and brand storytelling.
  • Deep understanding of consumer behavior and modern customer journeys.
  • Experience in marketing data analysis, KPIs tracking, and dashboards.
  • Demonstrated strategic thinking, analytical reasoning, and critical decision-making skills.
  • Ability to create and implement comprehensive marketing plans and promotional calendars.
  • Strong communication and interpersonal skills; able to collaborate cross-functionally and report to executive leadership.
  • Strong project management skills with attention to deadlines, budgets, and performance metrics.
  • Experience in selecting and evaluating new product concepts based on market demand, trends, and feasibility.


What We Offer

  • A high-impact, entrepreneurial role in a rapidly growing pharmaceutical company.
  • Opportunity to lead and shape the brand roadmap from strategy to execution.
  • Collaborative and dynamic work environment with access to top-tier leadership.
  • Competitive salary, incentives, and long-term career development path.


Ready to Build Iconic Brands?

If you're a brand-building powerhouse with a passion for consumer health and cosmetics, and you’re looking to take ownership of exciting brands in a high-growth environment—we want to hear from you.

  • 👉 Apply now via LinkedIn or send your CV and a brief motivation to: [email protected]

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