YBA Architect WE ARE EXPANDINGMarketing Research Specialist Years Of Experience : 2- 5 Job Code: MR
Scope of the Role The Marketing specialist will be accountable of planning, executing, and optimizing marketing campaigns to promote the firm's services. The role involves conducting market research, analyzing customer behavior, and developing strategies to effectively target different customer segments.
Key Accountabilities / Responsibilities Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events Collaborate with other internal teams to develop and monitor strategic marketing initiatives Analyze and report on the performance and efficiency of campaigns Conduct market research and analyze trends to identify new marketing opportunities Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met Write, proofread, and edit creative and technical content across different mediums Work with external agencies and vendors to execute marketing programs
Job Competences Excellent communication, negotiation, and follow up skills Ability to work under pressure and meet tight deadlines Strong analytical and problem-solving skills Strong verbal and written communication skills Good organisation and time management skills Able to work in a team environment Positive outlook
Professional Qualification & Experience Bachelor's degree in business administration, marketing, communications, or a related field2 -5 years of experience in marketing Strong knowledge of various marketing and analytics tools such as Marketo and Google Analytics Excellent analytical skills and a knack for data analysis Skilled in writing and editing content with an attention to detail.
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