The Marketing Manager will be responsible for developing and executing a data-driven marketing strategy to strengthen Imperium Group’s brand presence, client acquisition, and revenue growth. This role requires a deep understanding of luxury branding, digital marketing, high-end client engagement, and business development support.
The ideal candidate has a proven track record in the architecture, real estate, or luxury design sector, with experience in integrated marketing, PR, digital campaigns, and strategic partnerships.
Key Responsibilities:
- Strategic Marketing & Brand Positioning:
- Develop and execute a high-impact marketing strategy aligned with business objectives.
- Establish Imperium Group as a leading luxury architecture firm in the UAE market.
- Define and implement branding guidelines, storytelling, and visual identity across all platforms.
- Conduct market research, competitive analysis, and trend forecasting to refine marketing efforts.
- Oversee the development of marketing materials, brochures, case studies, and sales presentations.
2- Digital Marketing & Lead Generation:
- Develop and manage multi-channel digital marketing campaigns to drive client acquisition.
- Oversee SEO, PPC, Google Ads, and paid social media strategies to maximize visibility.
- Implement data-driven performance tracking to optimize campaign effectiveness.
- Ensure a strong social media presence with engaging content showcasing Imperium Group’s projects, expertise, and industry leadership.
- Manage the development and optimization of the company website, landing pages, and digital assets.
3- Client & Business Relationship Management
- Act as the marketing liaison between the firm and high-profile clients, developers, and partners.
- Oversee client outreach initiatives, CRM management, and targeted marketing efforts to strengthen client relationships.
- Work closely with the sales and business development teams to support lead conversion.
- Develop and manage client engagement strategies, personalized marketing campaigns, and VIP experiences.
4- Public Relations & Industry Positioning
- Build relationships with media, journalists, and industry publications to enhance brand visibility.
- Lead press releases, media pitches, and interviews to position Imperium Group as a thought leader.
- Represent the company at luxury design expos, networking events, and industry conferences.
- Identify collaborations, sponsorships, and strategic partnerships to strengthen market positioning.
5- Event Marketing & High-Profile Engagements:
- Plan and execute exclusive client events, industry seminars, and high-end networking functions.
- Oversee sponsorships and speaking engagements at prestigious design and architecture events.
- Develop experiential marketing strategies to showcase the firm’s expertise to elite clientele.
6- Performance Tracking & Budget Management:
- Establish and track KPIs, marketing analytics, and campaign ROI to measure effectiveness.
- Manage the marketing budget to ensure optimal resource allocation.
- Prepare monthly and quarterly performance reports with strategic recommendations.
Qualifications & Experience:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 10 years of marketing experience, preferably in luxury architecture, high-end real estate, or premium interior design.
- Proven expertise in luxury brand positioning, digital marketing, and client acquisition strategies.
- Strong proficiency in SEO, PPC, Google Ads, social media marketing, and email automation.
- Experience in CRM management, lead nurturing, and high-profile client engagement.
- Established relationships with media, press, and influencers in the luxury design sector.
- Demonstrated success in event marketing, sponsorships, and public relations initiatives.
- Strong project management skills with the ability to manage multiple campaigns and deadlines.
