EELAF is expanding our Low Voltage (LV) electrical products business, and we’re hiring a Distribution Sales Manager to drive revenue through dealers, wholesalers, and channel partners.

Role Purpose

Drive profitable growth of EELAF’s LV portfolio through distribution channels, expanding market coverage, strengthening dealer performance, and ensuring strong forecasting, reporting, and collections discipline.

Product Scope (examples)

MCB / MCCB, RCCB/RCBO, contactors, relays, timers, push buttons, enclosures, DBs, DIN rails & accessories, wiring accessories (switches/sockets), cable management and related LV items.

Key Responsibilities

1) Channel Growth & Market Coverage

• Build and execute a distribution strategy by territory and customer segment.
• Expand coverage by onboarding new dealers/wholesalers and activating dormant accounts.
• Set monthly/quarterly targets per channel partner and manage performance.

2) Key Account & Relationship Management

• Develop relationships with decision makers: trader owners, purchasing managers, contractor procurement, panel shops.
• Run structured sales cadence: visits, follow-ups, proposals, negotiations, closing.

3) Commercial Excellence

• Lead pricing and promotion plans with clear ROI.
• Maintain healthy contributions: manage discounts, rebates, and price compliance.
• Support tender/channel projects (when applicable) with proper documentation.

4) Forecasting, Reporting & CRM Discipline

• Maintain accurate pipeline, customer data, visit logs, and forecasts in Odoo CRM.
• Provide weekly reporting: revenue, margin, collections risks, market feedback, competitor intel.

5) Collections & Credit Discipline

• Coordinate with finance to ensure timely collections and controlled credit exposure.
• Enforce agreed payment terms and resolve disputes to protect cash flow.

6) Cross-Functional Coordination

• Work with supply chain to ensure availability, reduce stock-outs, and improve fill rate.
• Coordinate with marketing for trade campaigns, dealer activations, and in-store visibility.

Qualifications & Experience

• Bachelor’s degree (Engineering/Business preferred).
• 10+ years in LV electrical products sales (distribution/channel focused).
• Strong network in the electrical market and proven revenue results.
• Strong negotiation, planning, and communication skills.
• CRM/ERP experience (Odoo is a plus).

KPIs (what success looks like)

• Monthly revenue & gross margin achievement
• Active dealers growth + new dealer acquisition
• Sell-out growth and repeat purchase rate
• Forecast accuracy
• Collections performance (DSO / overdue ratio)
• Coverage execution (visits, pipeline health, conversion rate)
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