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Marketing
UX Research & Analytics | Measuring ROI and Conversions
A/B Testing 101

A/B Testing 101

UX Research & Analytics | Measuring ROI and Conversions

محتوى الكورس

جميع الدروس
29 درس
01:59 Card Sorting: How to Best Organize Product Offerings
05:30 Post-Task vs. Post-Test Questionnaires in Quantitative Usability Testing
04:07 Semantic Differential Scales: Measure User Attitudes with Nuance
04:59 Unimodal vs. Bimodal vs. Multimodal Distributions
05:20 Measures of Central Tendency 101
04:16 Attitudinal vs. Behavioral Research
02:51 Measurement Error in UX Research
03:31 Selection Bias in UX Research
02:40 Comparing Qualitative and Quantitative UX Research
02:38 Better Charts for Analytics & Quantitative UX Data
05:11 Handling Insignificance in UX Data
02:54 Statistical Significance in UX
03:32 Why Confidence Intervals Matter for UX
03:06 Tree Testing to Evaluate Information Architecture Categories
02:36 Open vs. Closed Card Sorting
02:01 The Benefits of Benchmarking Your Product's UX
04:27 How Useful Is the System Usability Scale (SUS) in UX Projects?
03:50 Survey Response Biases in User Research
02:47 A/B Testing vs. Multivariate Testing for Design Optimization
04:11 Don't A/B Test Yourself Off a Cliff
01:43 A/B Testing 101
02:57 Bounces vs Exits in Web Analytics
03:06 How to Interpret User Time Spent and Page Views
02:10 In Analytics, What do the Numbers Really Mean?
02:51 Turning Analytics Findings Into Usability Studies
02:12 Macro & Microconversions as Metrics in Analytics
02:15 Analytics vs. Quantitative Usability Testing
04:03 Qualitative vs. Quantitative UX Research
03:29 Calculating ROI for Design Projects