إنشاء حساب
الرئيسية
الكورسات
Certifications
Digital Garage: Complete Digital Marketing & E-commerce Course
Search engine basics

Search engine basics

Digital Garage: Complete Digital Marketing & E-commerce Course

الدرس السابق الدرس التالي

محتوى الكورس

جميع الدروس
90 درس
02:23 Intro to the Digital Garage
03:55 Your digital opportunity
04:01 Your online goals
03:06 Building your online presence
04:37 Marketing your online presence
03:24 Analyse and adapt
03:36 Choosing your online presence
03:15 How websites work
03:56 Key website ingredients
03:48 Websites and your business goals
03:31 Make your website easy to use
04:04 Website design do’s and don’ts
05:51 Email marketing basics
05:36 Your email marketing options
04:48 Crafting great marketing emails
04:02 Managing successful email campaigns
03:28 Measuring success in email marketing
03:27 Search engine basics
04:46 How search engines work
04:33 How search engines see the web
03:36 Organic search explained
04:52 Paid search explained
04:17 Google search console
04:20 Intro to search engine optimisation (SEO)
04:48 The importance of an SEO plan
02:50 The SEO process
03:28 How to choose keywords
04:32 Setting realistic SEO goals
04:25 Making your web pages search friendly
03:43 How other websites can work for you
06:17 Cross borders with SEO
03:29 Introduction to search engine marketing (SEM)
05:13 The SEM auction
04:19 What makes a good keyword
04:09 Make your ads stand out
04:35 Achieve relevance with good structure
03:12 Get the most from your keywords
05:23 Fine-tune with keyword match types
04:17 How to know what’s working and what isn’t
05:49 What is web analytics?
05:54 Making web analytics work for you
05:47 Tracking specific goals with web analytics
06:29 Web analytics and organic search
05:53 Tools to measure SEM
03:56 Breaking down your data for insights
04:37 Marketing to the locals
05:19 The power of local directories
03:48 Using digital to advertise locally
03:54 Reaching locals on their mobiles
04:58 SEO for local businesses
06:14 Intro to the Digital Garage
04:10 Your digital opportunity
03:59 Your online goals
03:45 Building your online presence
05:02 Marketing your online presence
03:45 Analyse and adapt
05:10 Choosing your online presence
03:15 How websites work
03:10 Key website ingredients
03:56 Websites and your business goals
03:20 Make your website easy to use
04:16 Website design do’s and don’ts
06:10 Email marketing basics
03:52 Your email marketing options
03:33 Crafting great marketing emails
03:01 Managing successful email campaigns
03:46 Measuring success in email marketing
03:56 Search engine basics
04:31 How search engines work
04:44 How search engines see the web
03:56 Organic search explained
03:20 Paid search explained
04:31 Google search console
03:53 Intro to search engine optimisation (SEO)
02:20 The importance of an SEO plan
04:09 The SEO process
04:19 How to choose keywords
02:52 Setting realistic SEO goals
04:08 Making your web pages search friendly
03:13 How other websites can work for you
03:00 Cross borders with SEO
04:02 Introduction to search engine marketing (SEM)
02:49 The SEM auction
03:09 What makes a good keyword
03:11 Make your ads stand out
04:49 Achieve relevance with good structure
05:10 Get the most from your keywords
05:57 Fine-tune with keyword match types
04:17 How to know what’s working and what isn’t
05:12 What is web analytics?